The deeper they go in their search, the more information the new home buyer wants. Shoppers who use a new home publication are significantly more likely to purchase a new construction home than those who use a real estate magazine. Fifty-two percent of shoppers interested in new construction who used a new home publication actually found their home in a new home publication. Twenty-one percent of shoppers initially interested in buying an existing home found their home in a new home publication. Every element of our publication is designed to make it easy for your prospects to get the kind of information that makes them a qualifi ed, quality prospect the moment that they step in your community.		Each issue is loaded with detailed maps, photos, community locator keys, plus valuable other features, including: * Branded builder and community ads * Detailed main and area maps * Latest market developments * Local school information * Easy-to-compare community features * New Home Finder News * Mortgage terminology list * Mortgage 101 information * Quick qualifier mortgage chart Our magazines are shopper-friendly: bold, easy-to-read type... simple to use maps... color coordinated sections... in-depth community information... comparison tools... And every element works together to drive the most qualified traffic to your local sales office.