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Consumers shop for everything on the Internet. And new homes are on that shopping list, too.In fact, research has shown that if they were purchasing another home, shoppers would turnfi rst to the Internet. And when they get there, they stick around. New home shoppers spent 41 hours online during their search. Forty-four percent of shoppers actually purchased a home they visited online. With this in mind and complementing the strength of our print publication, we created an online presence that is a fast, user-friendly way to take some of the legwork out of new home shopping. Local home shoppers and even relocators can search for their new home from the comfort of their current home. |
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Or over a cup of coffee at the nearest Wi-Fi equipped café.
Builders and developers benefit from the opportunity to find prospects quickly and easily through unparalleled online exposure designed to work with our print book.
Shoppers interested in purchasing new construction spend more time online than those buying an existing home. Ninety percent of shoppers use theInternet to view homes. Forty-one percent of shoppers used or plan to use the Internet as the first source of information in their search for a new home. The Internet ranks as the most productive source in the home search
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