To find new home shoppers, you have to know new home shoppers... and how they shop. We talked to over 1,000 home shoppers to learn more about consumers who were actively searching for and bought new homes.

The New Home Shopper is...
Married, More highly educated than the resale home shopper,
High income - earns $83,180 vs. $70,810 for the resale home shopper, Visits on average 11 new home communities before making a purchase. And today's new home buyers will pay a premium price for their dream home. In fact, they spend an average of 22% more on a house than buyers of existing homes.


Media sources are a key component to the buying cycle: on average, your customer will spend more than 5.5 months shopping for their home. So it's critical to keep your communities in front of them, online and in print.

Those shoppers interested in purchasing new construction spent an average of 24 hours looking at new home publications.
On average, shoppers buying new construction spent more time online - 41 hours - than those buying an existing home.





 


Did You Know?
● Nearly half of home shoppers considered a newly built home.
● Three out of 10 consumers shopping for a home plan to purchase new construction.